Talent Stories

About the talent(s)

About the writer

Cindy is a member of our Evangelist Team, contributing her passion for digital marketing and ESG initiatives to GreenTomato's communication channels. She diligently shares our latest news, insights, and values with our community.

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Anna’s story began at GreenTomato (GT) after her university graduation when she joined the Special Duties Unit (The SDU Team). Six years ago, she started as a UI/UX Designer and was one of the core members of the SDU Team—a group responsible for R&amp;D, special missions, events, and projects. Today, Anna has advanced to the role of Assistant UI/UX Manager, overseeing client projects in banking and finance.Anna shared that when she was job hunting, GT wasn’t actively hiring. However, on a recommendation from a university friend, she decided to take a chance. She sent an email to HR introducing herself and soon landed an interview. With a strong foundation in graphic design from university, Anna initially focused on visuals. Over time, she realized she wanted to dive deeper, aspiring to create true UX centered on the user’s journey—something GreenTomato consistently prioritizes. This focus on user experience has guided Anna’s growth, as she now considers the user at every step of her work.<h1>Thriving Memories at the SDU Team</h1>Most projects handled by the SDU Team were unique and distinctive, often involving R&amp;D and experimental initiatives. The team played a key role in supporting the ecosystem incubator during its early stages, as the business units within the GT Group were expanding. Anna worked on projects across various business units, including designing the user journey for the Storellet app. One standout experience was preparing a pitch for a client in the entertainment industry in just 2–3 days. She worked with teammates and team lead over the weekend to deliver a high-quality, creative demo, pitch deck, and presentation. Another highlight was collaborating with teammates to organize “GT Innovation Day”, resulting in a successful event for business partners and potential clients.<img src="https://gt-terraform-web-s3-prod.s3.ap-east-1.amazonaws.com/uploads/IMG_6340_2_42b68bdbdb.jpg" alt="IMG_6340-2.jpg" srcset="https://gt-terraform-web-s3-prod.s3.ap-east-1.amazonaws.com/uploads/thumbnail_IMG_6340_2_42b68bdbdb.jpg 234w,https://gt-terraform-web-s3-prod.s3.ap-east-1.amazonaws.com/uploads/small_IMG_6340_2_42b68bdbdb.jpg 500w,https://gt-terraform-web-s3-prod.s3.ap-east-1.amazonaws.com/uploads/medium_IMG_6340_2_42b68bdbdb.jpg 750w,https://gt-terraform-web-s3-prod.s3.ap-east-1.amazonaws.com/uploads/large_IMG_6340_2_42b68bdbdb.jpg 1000w," sizes="100vw"><h1>Diving Deep into the “UX experience” at Design Team: Continuing the Journey</h1>Since then, Anna has engaged with pitching projects for GT’s clients and transitioned to the Design Team. Now serving as the Assistant UI/UX Manager, she collaborates closely with teammates and clients to craft a seamless experience, blending UI and UX design. Inspired by our CEO, Sunny Kok, she deeply values working and thinking with a growth mindset, consistently seeking the&nbsp;"why" behind every decision. This approach has become key to completing projects and navigating the design thinking process effectively.<h1><img src="https://gt-terraform-web-s3-prod.s3.ap-east-1.amazonaws.com/uploads/Whats_App_Image_2025_03_04_at_12_41_40_ef69cbaa58.jpeg" alt="WhatsApp Image 2025-03-04 at 12.41.40.jpeg" srcset="https://gt-terraform-web-s3-prod.s3.ap-east-1.amazonaws.com/uploads/thumbnail_Whats_App_Image_2025_03_04_at_12_41_40_ef69cbaa58.jpeg 208w,https://gt-terraform-web-s3-prod.s3.ap-east-1.amazonaws.com/uploads/small_Whats_App_Image_2025_03_04_at_12_41_40_ef69cbaa58.jpeg 500w,https://gt-terraform-web-s3-prod.s3.ap-east-1.amazonaws.com/uploads/medium_Whats_App_Image_2025_03_04_at_12_41_40_ef69cbaa58.jpeg 750w,https://gt-terraform-web-s3-prod.s3.ap-east-1.amazonaws.com/uploads/large_Whats_App_Image_2025_03_04_at_12_41_40_ef69cbaa58.jpeg 1000w," sizes="100vw"> Teamwork Wins! Enjoying the Process of “Trial and Error”</h1>Anna thrives in GT’s vibrant work culture. Lunchtime is a precious hour for her to connect with teammates and strengthen their bonds. When I asked her to describe GT’s culture in a phrase, "trial and error" was the first thing that came to mind—she explained that the team constantly explores new initiatives and optimizes resources at the moment. She loves the ever-evolving environment; when challenges arise, the team proactively identifies and addresses issues before clients even notice them. "We have that synergy," Anna shared, highlighting how teammates eagerly contribute ideas and creative solutions throughout the project process. <img src="https://gt-terraform-web-s3-prod.s3.ap-east-1.amazonaws.com/uploads/Mid_Autumn_f31b70a11f.jpeg" alt="Mid-Autumn.jpeg" srcset="https://gt-terraform-web-s3-prod.s3.ap-east-1.amazonaws.com/uploads/thumbnail_Mid_Autumn_f31b70a11f.jpeg 208w,https://gt-terraform-web-s3-prod.s3.ap-east-1.amazonaws.com/uploads/small_Mid_Autumn_f31b70a11f.jpeg 500w,https://gt-terraform-web-s3-prod.s3.ap-east-1.amazonaws.com/uploads/medium_Mid_Autumn_f31b70a11f.jpeg 750w,https://gt-terraform-web-s3-prod.s3.ap-east-1.amazonaws.com/uploads/large_Mid_Autumn_f31b70a11f.jpeg 1000w," sizes="100vw"> Lastly, Anna expressed her deepest gratitude to Sunny and Billy—GT’s CEO and Project Specialist, respectively—for their guidance and inspiration over the years. She credits them for sharing invaluable insights that have shaped her journey.&nbsp;

Anna’s story began at GreenTomato (GT) after her university graduation when she joined the Special Duties Unit (The SDU Team). Six years ago, she started as a UI/UX Designer and was one of the core members of the SDU Team—a group responsible for R&D, special missions, events, and projects. Today, Anna has advanced to the role of Assistant UI/UX Manager, overseeing client projects in banking and finance. Anna shared that when she was job hunting, GT wasn’t actively hiring. However, on a recommendation from a university friend, she decided to take a chance...

Anna is now the Assistant UI/UX Manager at GreenTomato, bringing over six years of experience in UI/UX design. She leads external projects from concept to execution, delivering transformative digital experiences, and is now passionate about handling AI-driven projects that create impactful outcomes. 

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